What Exactly is DWAK?

24 January 2018

Lab Chat

Ever heard of Dwak? Probably not, but the innovative app has been named among the top apps in the People’s Choice Award at an entrepreneurial event in London. Translating roughly to “your medicine” from Arabic, the app is intended to remind people when to take their medicine. Read on for more information about Dwak, and how it can be used.

What is the People’s Choice Award?

Pitch@Palace, or Pitch at the Palace, is an event held for entrepreneurs in London. It’s been held twice a year since the inaugural 2014 event. Put simply, it allows entrepreneurs to meet people who can help them develop their ideas.

In its opening years, it has already helped more than 200 businesses, with a survival rate of well above 90 percent. In doing so, it’s helped create over a thousand jobs and is now responsible for over £400 million of economic activity.

On to Dwak

Dwak and its owners were among the winners in the People’s Choice Award, because the app tackled a big problem for the public. They were initially named as one of the top entrants in a regional event, held at the Emirates Palace hotel. This earnt the team a place at the global Pitch@Palace, held in London at the end of 2017.

The team behind the innovative app were originally students at the UAE University, led by Mansour Al Kaabi – now a UAE graduate. The 25 year old has already seen his project taken on by the Al Ain Pharmacy group, and was joined in London by other UAE contestants. The other product on show from the Emirati region was Brailleye, a mobile device that scans text and converts it into Braille.

Public recognition for Dwak

“Winning Pitch at the Palace UAE brought us public recognition of the problem Dwak is trying to solve – making sure people take their medicine properly,” said Al Kaabi. “Winning in London shows we have a company with great potential across the world.”

So, how does it work? Users simply download the app and scan a code provided by the pharmacy when they pick up their prescription. This will automatically set alerts for when to take pills, taking any stress or confusion away from the patient.

In a similar development, December 2017 also saw the US Food and Drug Administration approve a pill that alerts doctors when it’s been taken. So, whether you’re forgetful, or just too lax about medication, there will be something to help you and your doctor in the future!

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